These solutions integrate with business process applications to predict and sense events, then respond by managing real-time multi-channel communication with process users and decision-makers. This speeds response times, reduces human delays, and frees workers from managing communications details so they can focus on making decisions and resolving issues before they impact customers.

CEBP is a holistic combination of software, consulting and services that integrates Intelligent Communications into business processes, making it possible to sense events in real-time and then orchestrate and track enterprise-wide actions - creating a more responsive organisation.

Like most companies, you may have invested heavily in IT infrastructures to gather critical information from many sources about your business processes. But you still face a major challenge when it comes to acting on that information. Because your business relies primarily on people to receive information, analyse it and orchestrate the organisational response, there are inevitable delays (or latency) that can have a dramatic impact on business performance.

The problem lies in the sheer volume of information, the wide range of heterogeneous sources from which it is gathered and the fact it is often dispersed in isolated pockets across your business. All of this makes it difficult for managers to correlate data and quickly get the visibility to identify patterns and detect events.

Even when it is possible to pinpoint important events quickly enough to do something about it, managers must then take on the role of orchestrating the communications: contacting and mobilising key personnel, distributing the relevant information and following up to verify actions. The situation is particularly acute during exception or crisis events.

And because the cycle of response is separate from the business process itself, it's difficult, if not impossible, to later reconstruct what actions were taken for the purposes of post-hoc analysis or compliance.

Transforming business processes with Intelligent Communications
Avaya solutions for Communications Enabled Business Processes (CEBP) provide a way for your business to transform how you detect and respond to critical events, with the goal of minimising latency and creating a more agile, responsive organisation.

These solutions make it possible to integrate Intelligent Communications directly into your business processes, establishing event-driven, multi-channel communications that are automatically invoked when important situations arise.

CEBP continuously analyses information from a wide range of sources, detects important events and then orchestrates and manages the organisational response by selecting the appropriate people and tools based on expertise and availability.

People distributed across multiple locations and functional groups are automatically brought together by a robust multi-channel communications infrastructure - they can be contacted and provided information via voice, e-mail, SMS, text-to-speech and conferencing.

Transforming the economics of communications enablement
The immediate benefit for your business is a reduction in latency - the time it takes to respond to events. By speeding the actual detection of events and establishing an automated system for orchestrating the response, Avaya CEBP makes existing business processes more agile and efficient. It also increases the productivity of scarce people resources for core daily business operations. Enterprises can make communications an intrinsic part of gaining competitive advantage by offering solutions that proactively reach out to customers, partners or internal teams as opportunities or issues arise.

The other significant impact of CEBP comes from its incredible level of flexibility. By providing an alternative to older, business process integration technologies such as computer telephone integration (CTI) and proprietary application program interfaces (APIs), CEBP dramatically reduces integration costs, complexity and time.

Instead of becoming locked into closely-coupled, siloed application integration, CEBP uses a rich set of high-level composite web services that combine capabilities across a range of communication applications.

This Service-Oriented Architecture approach provides modular web services that can be rapidly incorporated and re-used across business processes throughout the enterprise - without the need for specialised telecommunication skills, better enabling your business to leverage the power of its existing communications infrastructure to provide new business value.

For more information, click on the following link to download a white paper entitled "Event Driven Architectures in the Responsive Enterprise".

http://www.myrego.com/nsc/paper.cfm?p=p039e1&dx=dx&lg=0